Google has launched an open standard for agentic commerce. We help retailers implement UCP, launch branded Business Agents, and optimize for conversational discovery.
We go beyond traditional SEO. We integrate your brand at the protocol level to ensure AI agents can understand, recommend, and buy your products.
UCP is the new central nervous system of agentic commerce. It standardizes how AI agents discover products, negotiate with shop systems, and securely finalize transactions. By implementing UCP, your ecommerce store moves from being a static website to becoming an 'agent-ready node' in a global shopping network.
The Agent Payments Protocol (AP2) ensures that AI can authorize purchases within pre-defined safe boundaries. We set up your merchant environment to accept agent-initiated payments via Google Pay and PayPal, ensuring that when an agent shops on a user's behalf, the transaction is as secure as a human finger-tap.
To be efficient, AI agents need context. MCP allows your products to provide high-fidelity technical and brand context to large language models (LLMs) used by shoppers. This ensures that when someone asks Gemini 'What's the best rug for my dining room?', your product data provide the exact reasoning Gemini needs to recommend you.
Business Agent is your new virtual sales associate. It answers product questions in your brand's voice, helps shoppers find what they need, and facilitates direct purchases within the conversation.
We train your agent on brand guidelines and data.
Fully integrated agentic checkout powered by Google Pay.
"I'm looking for a modern, stylish rug for a high-traffic dining room. Any suggestions?"
"For high-traffic dining rooms, I recommend our Harbor Performance Series. They use low-pile synthetic fibers that are stain-resistant and easy to clean. Plus, I can offer you a 20% Direct Offer discount right now!"
Keywords are dead. Utility and context are everything. We optimize your Merchant Center with dozens of new attributes.
We map your products to specific situational utilities (e.g., "fast-drying for surfing trips") instead of just generic categories.
Implementing new data attributes for AI Mode: common product questions, compatible accessories, and substitutes.
Setting up Exclusive Offers triggered by AI agents for high-intent shoppers ready to close the sale.
Ensuring your brand is verified across the ecosystem (UCP/MCP) so agents trust recommending your store.
Google Agentic Commerce refers to a new suite of tools (UCP, Business Agents, AP2) that allow AI agents to browse, research, and buy products on behalf of users directly on Google Surfaces like Search and Gemini.
Eligible U.S. retailers can activate and customize their Business Agent in the Merchant Center. We help you with the setup, training data, and integration.
Yes, UCP was co-developed with Shopify, Etsy, Target, and Walmart. It's designed to be compatible with existing major platforms.
Yes, through the Agent Payments Protocol (AP2), shoppers use payment methods already saved in Google Wallet, and retailers remain the seller of record with custom integration controls.
Don't let your brand get left behind in the shift to conversational commerce. Join the pilot wave of retailers winning with AI.